Yahoo Answers is shutting down on 4 May 2021 (Eastern Time) and the Yahoo Answers website is now in read-only mode. There will be no changes to other Yahoo properties or services, or your Yahoo account. You can find more information about the Yahoo Answers shutdown and how to download your data on this help page.

Homework help: liquidating other companies' inventory that is financed by your company?

Turn on your marketing brains! My professor asked us to imagine that we are loan company. We have given loans to car dealerships to buy inventory. Now, we want to run a marketing campaign to help the dealers liquidate these cars so that they can repay their loans. What kind of strategies can we use to sell JUST the cars that have been financed by us? So, if a dealer sells Toyotas and Hondas, and we gave them a loan to buy their Toyota inventory, then we only care about liquidating the Toyotas. The catch is that we cannot use our company name because the end consumer doesn't care who the inventory was financed by...so it has to be a generic tactic that will draw attention to just the Toyotas in the lot. Legally, we also cannot run a sale using the Toyota brand.

1 Answer

Relevance
  • Marc
    Lv 7
    1 decade ago
    Favourite answer

    Red Tag Sale

    Offer a discount, or other incentive only on the red tagged items.

    Then, only red tag the vehicles that you have provided financing for.

    No need to mention car brand names. Just advertise it as something like "50% of cars on the lot will be red tagged. Come on down for incredible savings on these vehicles."

    Source(s): 35 years of business experience
Still have questions? Get answers by asking now.