Yahoo Answers is shutting down on 4 May 2021 (Eastern Time) and the Yahoo Answers website is now in read-only mode. There will be no changes to other Yahoo properties or services, or your Yahoo account. You can find more information about the Yahoo Answers shutdown and how to download your data on this help page.
How to get socioeconomic information without asking income?
I am conducting market research about banking habits and I will be using mostly business owners and financial professionals as my subjects. The format will be personal interviews and I would like to ask about their personal financial habits as well as their business banking needs. I have a feeling that these financial professionals will not be too open to sharing their personal information in a "B2B" interview. How can I get information about their socioeconomic status (generally) without directly asking the dreaded income question?
1 Answer
- 1 decade agoFavourite answer
Ask them approximately how much they spend on their credit cards. That will give you an idea of how wealthy they are. Someone's expenditure is a less personal question than what their income is, but you can infer their income from the answer.
